Advertisements

Advertisements these days are not focused on persuasion and brainwashing, but their main goal now is to put their product "out there." To market their product is their main objective. Ad campaigns must come up with a clear, concise and usually witty phrase, picture, or video that makes consumers want to buy their product. These ads attepmt to push our "reptilian hot buttons" which make us want to buy the product from them by attacking our subconscience. Their aim is to make consumers skip through all rational thinking when making decisions. Ad campaigns figure consumers will purchase their product out of recognition of the brand name or label. This works in many instances. People see the pepsi symbol everywhere, however people know that coca-cola has the rich tradition being it is an older beverage company. Because ads for Pepsi are everywhere and its new logo looks a lot like Barrack Obamas logo which symbolizes change, people (like me) automatically purchase Pepsi instead of Coke. Linked to this post is an ad for heinz ketchup. When i saw this ad, i automatically saw the ketchup container and thought of using it on french fries. Withouth rationally thinking, a picture of french fries automatically popped up in my head. This ad makes me want to buy ketchup and it has convinced me that ketchup is the only condiment in the world; if you analyze this ad, you will see that everything is black and white except for the container of ketchup. Because without ketchup, it is just an ordinary meal.
http://www.hemmy.net/images/advertisements/withoutheinz01.jpg